19 December 2016 5:35:07 PM AEDT
Knog’s Oi bike bell beat out competition from 9 other category winners, from international architects to global advertising networks, to be hailed as the best piece of Victorian Design of 2016.
Minister of Creative Industries Martin Foley said, “These awards recognise Victorian designers and architects who go beyond the local to influence design thinking internationally”.
Commenting on the overall winner, Celina Clarke, Chair of the Premier’s Design Awards Jury said: “The Oi Bike Bell exemplifies excellence in industrial design and brings together clever manufacturing, smart use of materials and a unique design aesthetic that sets it apart from other products in its class”.
Another source revealed that Knog’s Oi won by a “country mile”, recognising the combination of simplicity, precision and elegance brought to an otherwise forgotten problem – that traditional bike bells don’t complement a bike’s aesthetics.
“Bells are the first thing you unscrew from your new bike” explains Knog CEO Hugo Davidson. “What if a bell looked great and sounded even better? If it was discreet, but really stood out through elegant design. With Oi, we have appealed to a breadth of personalities and riding styles without compromising any”.
Although Davidson himself designed the concept, his acceptance speech focused on the entire Knog team that brought the bell to life, and to market. Particularly Chris Bilanenko, the lead designer on the project.