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The Women Behind Knog - By Koochella

8 June 2018 10:54:16 AM AEST

As part of Koochella's sponsorship from knog, the whole team recently flew out to Australia to tour the offices and get a behind-the-scenes scoop on how our favorite lights and locks are made!

just kidding. That would have been sweet, though.

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We did, however, sit down (digitally) with the women behind the brand. Their roles vary from graphic designer to logistics and they all pack a big punch when it comes to product innovation, brand marketing, and smoothly-running day-t0-day operations. Read on to learn a bit about these incredible individuals!


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Michelle – Product Designer

Tell us more about your role at knog. 

I’m one of the behind the scenes designers that make the awesome sketches, drawings and ideas into a reality. I put together the computer files and the drawings so that the factories know what to make. And then I make sure that they make them the way that we want them to.

Finish this sentence: The one thing people should know about Australia is… 

That we don’t all look at speak like Steve Irwin (but some of us do!). Australia is diversely multicultural and I love being able to call people from many different backgrounds my family, friends and colleagues. (And to be able to eat food from many different cultures right down the street. Yum!)


Maddy – Graphic Designer

Tell us a bit about yourself! 

Due to a number of unfortunate incidents occurring over the years, my bike riding days are currently on hold. I love to travel (cannot wait for my next trip to Japan), try new restaurants and spend time with family and friends.

What’s your fav musical group right now? 

Michael Kiwanuka


Leah – International Sales Manager

What are some of the challenges you face working in the bike industry? 

It is still a very male dominant industry, there’s no doubt about that. Of course in the early years, if you’re a female at a tradeshow you were immediately mistaken for a promo girl. Thankfully times have changed since then, and I’m very lucky that I currently work with such great companies and people all around the world, who treat you like an equal no matter your gender. I would really love to see more females working in the bike industry, and now is a better time than ever to see that happen.

What’s your favorite knog product? 

The Oi bell. The design, its so revolutionary, yet so simple. The best thing is watching people’s reactions when they first see it, its like love at first sight! The Oi bell has been such a global success, and we are about to clock over 1 million units produced since its launch 18 months ago!


Meesha – Logistics

Tell us about yourself! 

I have a bright yellow retro bike and I love  going to music concerts, hiking and brunch.

Finish this sentence: The one thing people should know about Australia is… 

The coffee is the best in the world.


Virginia – Finance/HR Manager

What do you like most about working in the bike industry? 

The relaxed but busy vibe.

Finish this sentence: The one thing people should know about Australia is… 

AUSTRALIA IS INFAMOUS FOR its dangerous animals. With more deadly snakes than any other country worldwide, it isn’t surprising. Though sharks, spiders, and snakes get the majority of bad press, it is actually an awesome array of predators and venomous critters that have earned Australia its fearsome reputation


Not enough knog in your life? Check out the brand’s latest project, the Bandicoot headlamp, and pledge money to the kickstarterto get one for yourself!


Posted in Knog Folk By Knog


7 May 2018 11:35:32 AM AEST

We were proud to support our brothers from another, the Hunter Bros Cycling at this year's Red Hook Crit race in Brooklyn. Partly because they’re from just round the corner from us in the mighty city of Melbourne. Partly because they worked their arse off to all get in the final. And partly because they design kits, wear them, and look like rockstars. We called on Knog friend/designer/creative/videographer Chris Maclean (a British born, Australian, New Yorker) to give his take on an epic day. Check out the video & enjoy.

Posted in Events Hunter Bros Cycling By Knog

Mission Crit 2018

26 April 2018 5:20:40 PM AEST

Born out of a parking lot five years ago with just fifteen racers and a handful of spectators, Mission Crit has grown into one of the biggest and most exciting races in the crit calendar, with hundreds of racers and thousands of spectators. However, it’s not just the crowd sizes and local rider numbers that have grown. What started with a small bunch of dedicated San Francisco racers has blown up into an internationally recognised race field of men and women riders flying in from all over the US as well as Germany, the UK and Australia all competing for glory.

Coming just a week before the start of the Red Hook Crit series in Brooklyn, Mission Crit draws in all the big crit racers, many seeing this as a solid test circuit before Brooklyn.

2018 is the second year Knog has been involved in Mission Crit, and this year we were also sponsoring local Melbourne race team Hunter Bros Cycling. Hal and Ray Hunter are the Hunter Brothers and they race as a fivesome with Harry, Ferg and Martin.

On race day, all of the HBC riders put in a strong performance during the qualifying rounds to make it into the final along with the other top riders. The team raced well during the final with Ferg and Martin placing in the middle of the pack and Ray in the mid 30’s. Hal was hanging on to the front of the pack until a few laps to go and then had a serious stack, which unfortunately put him out of the race.

The podium finish wasn’t to be this time; however, this was just a warm up for the big one at RHC in Brooklyn.

Check out the race photos below. Enjoy.
























Posted in Events Hunter Bros Cycling By Knog

Hunter Bros: Training update

13 April 2018 12:51:39 PM AEST

Hunter Bros Cycling don't do things half-arsed. It's balls to the wall, or not at all. At the start of the season when they made the decision to commit themselves to the Mission Crit and Red Hook race series it was all or nothing. A podium is their goal. Eat, sleep, train, repeat.

So, take a peak into their world and their training regime with this short video from Hal Hunter. It's the first in a series of HBC training videos we'll be posting over the coming months as we follow Hal and Ray Hunter on their journey to glory. Enjoy. 

Posted in Hunter Bros Cycling By Knog

This is Ray Hunter - Part 3

6 April 2018 12:35:05 PM AEST

Here's a little treat for the weekend. Part 3 of the Ray 'Hunter Brocs Cycling' story. The man's an absolute weapon both in front and behind the lens. Check out the video below and enjoy.

Posted in Hunter Bros Cycling By Knog

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