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Who We Are


We are a Melbourne design brand creating urban-flavoured tech for the road, trail and outdoors.

But we see “urban” as an attitude rather than a geography. Our products are not only for the city, or only for bikes, despite our cycling heritage. Urban to us is modern, progressive, youthful, design-driven, daring, and hedonistic. It’s not the opposite to rural, or outback, or backcountry – all of which can share these properties. We like to sprinkle some of this urban flavour across our cycling and outdoor products.

The culture at Knog is about expression. Hence the speech bubble in our logo. Everyone is encouraged to express their opinion and is given the opportunity to challenge the status quo.



An Australian product design business founded in 2002, our products are designed in Melbourne, but used all over the world. We are the lovechild of co-founders Hugo Davidson (designer) and Mal McKechnie (engineer) who started working together long before Knog, and shared the same vision: to make unboring things.



You could call this our design philosophy. Both verb and noun, it’s the beginning of our process, and the end result. We seek out what is boring, inconvenient, ugly etc and re-think how these simple - or complex - products look, feel and function. The famously simple Oi bell launched on Kickstarter, and the modular PWR range are examples of that spectrum of design.

In short, we’re more into revolution than evolution, shock and awe more than “aww”.

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